White Star was launched in 1999 as the first super maize meal to be enriched with Vitamin A. Leading up to the launch, extensive research was conducted to uncover what the consumer would expect from a perfect maize meal. The result was White Star Super Maize Meal that delivers a maize meal that cooks quickly and easily, is always white, has a fluffy texture and tastes great.

The phenomenal growth of White Star attests to consumer acknowledgement and preference of this formulation, thus making it the maize brand of choice in South Africa. White Star products delight with consistent high quality, convenience, taste and versatility – OUR PEOPLE are never disappointed!

White Star has been voted South Africa’s favourite maize meal brand in the Sunday Times Top Brands Survey for the ninth year in a row in 2019 and is a recent Winner of the Ask Afrika Kasi Star Brands Survey 2020.